Endless Surf and Flowstate are joining forces to bring artificial intelligence (AI), computer vision, and programmable wave technology closer together with a new system that could change how surfers share a session.
The wave pool industry is changing the way we engage with surfing.
The two companies have announced a strategic partnership designed to create a more connected technology platform for surf park operators and a more personalized experience for surfers.
The collaboration combines Endless Surf's customizable wave technology with Flowstate's AI-powered computer vision, automated video and analytics platform.
Flowstate will integrate with Endless Surf's existing software ecosystem, including Surf Concierge, Swell Studio and Wave Doctor.
The technology will also be incorporated into future Endless Surf lagoons, helping determine camera positions and optimize media capture.
But the companies say the partnership goes beyond video.
They plan to develop new applications covering personalized wave delivery, immersive media, coaching and progression, and operational analytics.
The Mixtape: A wave for every surfer
The first major product resulting from the partnership is called The Mixtape.
The system has been in development for nearly two years and is designed to solve a familiar problem in surf parks: friends and family members often have different abilities and want to ride different waves.
Instead of forcing everyone into the same type of session, The Mixtape allows each surfer to choose their preferred waves before entering the water.
Flowstate's computer vision then identifies individual surfers in real time as they move through the lineup.
That information is connected to Endless Surf's Swell Studio software, which controls the characteristics of the waves being generated.
The result is a shared session in which every surfer can receive a different type of wave.
An advanced surfer, for example, could receive a high-performance wave, while a less experienced friend receives an intermediate wave.
Another member of the group could choose a slower, more approachable wave.
The surfers remain together in the same session.
There are no wearables, RFID tags, or manual controls involved. Surfers simply paddle into position, and the system handles the rest.
Personalized waves in a shared session
Surf park sessions have traditionally been organized around broad categories such as ability level and wave type.
The Mixtape shifts the focus from the group to the individual. What happens? Before paddling out, surfers select the waves they want to ride.
Flowstate's computer vision identifies them as they approach the takeoff area, while Endless Surf adjusts the wave characteristics accordingly.
That combination of real-time surfer identification and programmable wave generation is what makes the system possible.
"The Mixtape brings together the two most advanced technologies in their respective fields to make an already unique Endless Surf experience even more personalized," said Paul Chutter, president of Endless Surf.
"Surfers can share long rides with their friends and family while each getting the wave they want, and operators gain an entirely new session product they can offer their guests," Chutter added.
"After nearly two years of development, The Mixtape is the first example of what we can create by bringing these technologies together."
Flowstate CEO Luke Wallace said the technology addresses a common limitation of surfing with friends and family.
"Surfing with friends or family usually means everyone needs to want the same type of wave, or you end up surfing separate sessions," Wallace said.
"The Mixtape changes that."
According to Wallace, surfers select their preferred waves, Flowstate identifies them as they paddle into position, and Endless Surf delivers the corresponding wave.
"No tapping in, no wearables and no RFID required," he said. "The whole process happens seamlessly in the background, wave after wave."
Beyond wave selection
The partnership is not limited to personalized waves.
Flowstate's integration with Endless Surf is also expected to enable automated multi-angle video capture.
Endless Surf lagoons feature multiple surfing zones and clear lines of sight, creating opportunities for cameras to capture rides from different positions.
The companies are also working on AI-powered coaching and progression tools that could help surfers analyze their performance and track improvement.
For surf park operators, the technology could provide another layer of intelligence by connecting surfing, guest and operational data.
That could help operators understand how different areas of a lagoon are being used, how guests interact with the facility and how sessions perform.
The Mixtape is the first product to emerge from the Endless Surf-Flowstate partnership.
More broadly, the collaboration reflects a growing shift toward technology that does more than simply generate waves.
AI, computer vision, automated media, and data analytics are increasingly becoming part of the surf park experience, both in the water and behind the scenes.
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