There is a new extreme surfing competition kicking off in Nazaré, Portugal. It's the Big Wave Grand Prix. November 1, 2011, is a day that the small Portuguese fishing village of Nazaré and its population will never forget. Garrett McNamara, 44 at the time, rode a 78-foot (23.7-meter) wall of water that was soon making headlines all over the world. Since then, Nazaré and its infamous Praia do Norte were never the same. The surf industry landed in the exquisite coastal community, changed its economy, and started all sorts of surf-related businesses. Big wave riding might be a subdiscipline of surfing, but it is also a gold mine that attracts people from all over the world. The business is content monetization (publishers) and brand reputation and awareness (companies). The number of sports events and specialty projects running simultaneously in Nazaré is surprising for a once-peaceful town. Until 2024, there were at least three entities holding events in the European wave:...