Gigantes de tec terão de abrir dados a reguladores antitruste da UE

Medida foi anunciada nesta sexta-feira (30) pela comissária digital e antitruste na Europa Wikipédia

As gigantes de tecnologia terão que explicar como seus algoritmos funcionam sob as novas regras propostas pela União Europeia e também abrir seus arquivos de anúncios para reguladores e pesquisadores, afirmou a comissária digital e antitruste da Europa, Margrethe Vestager, nesta sexta-feira (30).

A medida provavelmente impactará empresas dos EUA, como a Alphabet, dona do Google, Amazon, Apple e Facebook, com suas enormes bases de dados e lucrativos negócios de publicidade online.

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Os algoritmos de publicidade ajudam as empresas a direcionar os anúncios aos usuários que os anunciantes desejam alcançar.

Segundo Vestager, o objetivo é esclarecer como esses algoritmos funcionam e garantir que as empresas sejam responsabilizadas por suas decisões.

“E as maiores plataformas teriam que fornecer mais informações sobre a forma como seus algoritmos funcionam, quando os reguladores solicitarem”, afirmou ela em evento organizado pela agência de pesquisa AlgorithmWatch e pelo European Policy Center.

As empresas também terão que dar aos reguladores e pesquisadores acesso aos dados que possuem – “incluindo arquivos de anúncios”, disse Vestager.

Ela vai anunciar dois projetos de regras conhecidos como Digital Services Act e Digital Markets Act em 2 de dezembro, evidenciando a determinação da UE em controlar as gigantes da tecnologia e forçá-las a serem mais justas.

A nova legislação precisará da contribuição e aprovação dos países da UE e do Parlamento Europeu antes de entrar em vigor, um processo que pode levar mais de um ano.

Este texto foi publicado primeiro em http://noticias.r7.com/tecnologia-e-ciencia/gigantes-de-tec-terao-de-abrir-dados-a-reguladores-antitruste-da-ue-30102020

Via RSS publicado em https://vitorolig.tumblr.com/post/633455552164462592

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