Amazon lança projeto contra produtos falsificados no Brasil

Projeto já está ativo em 17 países e usa inteligência artificial para identificar falsificações Divulgação/Amazon

A Amazon anunciou nesta terça-feira (11) a ampliação do programa “Project Zero”, que ajuda a identificar produtos falsificados em sua plataforma, para sete novos países, incluindo o Brasil.

O Project Zero, criado no ano passado, também foi lançado na Austrália, Holanda, Arábia Saudita, Cingapura, Turquia e nos Emirados Arábes Unidos, totalizando 17 países em que o programa está ativo.

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A iniciativa busca identificar de forma automatizada, através da tecnologia de aprendizado de máquina, potenciais produtos falsificados na plataforma da Amazon.

“A Amazon está comprometida em proteger nossos clientes e as marcas com as quais colaboramos em todo o mundo”, disse o vice-presidente de confiança ao cliente e suporte ao parceiro da Amazon, Dharmesh Mehta, em nota.

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Este texto foi publicado primeiro em http://noticias.r7.com/tecnologia-e-ciencia/amazon-lanca-projeto-contra-produtos-falsificados-no-brasil-11082020

Via RSS publicado em https://vitorolig.tumblr.com/post/626253084817047552

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