Google impede que empresas atinjam seu domínio sobre dados

Empresa de tecnologia detém domínio do mercado de publicidade online REUTERS/Arnd Wiegmann

O Google impediu planos de grupos de mídia da Europa que pretendiam impedir a coleta de dados de leitores pela empresa e reduzir parte do domínio da companhia sobre a publicidade online, disseram sete pessoas envolvidas nas discussões.

As editoras esperavam usar as medidas de privacidade de dados que entrarão em vigor em 15 de agosto para impedir o Google de armazenar informações sobre os leitores, minando a vantagem de dados que lhe permitiu dominar um mercado cheio de anunciantes famintos por informações sobre potenciais clientes.

Mas o Google disse que cortará os editores de um fluxo lucrativo de anúncios se eles continuarem restringindo sua coleta de dados. As negociações continuam, mas o Google possui uma vantagem, porque domina as ferramentas de publicidade e o acesso aos anunciantes no mercado global, que vale 100 bilhões de dólares.

“Você precisa implementar basicamente o que (o Google) espera de você ou está fora do mercado — você não pode ficar sem eles”, disse Thomas Adhumeau, consultor jurídico da S4M, que compete com o Google com um software para anunciantes.

O Google repetidamente se aproveitou dos proprietários de sites e seus concorrentes na última década para garantir seu domínio. Em vários casos, as editoras contornaram o Google para conseguir preços mais altos para anúncios, apenas para ver o Google se reafirmar como uma ferramenta indispensável.

Rivais da empresa e produtores de conteúdo afirmam que algumas das ações do Google foram ilegais e anticompetitivas, e as autoridades dos Estados Unidos, Reino Unido, União Europeia e Austrália este ano estão considerando aplicar sanções, com alguns sugerindo até desmembramento do Google.

O Google descreve o setor de anúncios online como competitivo e afirma que suas políticas visam alinhar as leis de privacidade da União Europeia com o funcionamento de suas ferramentas de anúncios.

Este texto foi publicado primeiro em http://noticias.r7.com/tecnologia-e-ciencia/google-impede-que-empresas-atinjam-seu-dominio-sobre-dados-30062020

Via RSS publicado em https://vitorolig.tumblr.com/post/622432891716124672

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